Cyclists for Cultural Exchange


Strawberry Fields Forever

Annual FUNdraiser ride
Join us!
Strawberry Fields Forever
is an annual benefit bike ride through some of the most beautiful regions of Santa Cruz County. 


17 May 2020

31st annual ride

It will be tons of fun with outrageously scenic cycling for our worthwhile cause. We’ve got lots of extra goodies planned, including of course a very special custom-designed collectible jersey and T-shirt. 


Each route includes rest stops with food, fruit, and beverages every 20-30 miles.


Lunch will be provided on the 65 and 100-mile rides.


SAG support is available for equipment and physical breakdowns.


Let's party! We all gather for a hot meal to greet you at the end of the ride. Our signature strawberries dipped in chocolate ganache served with fresh whipped cream complete the menu. 

Registration fee: $80


Starting fee supports our non-profit mission. 

Registration closes tonight (13 May) at midnight!


Want to help? 


This event depends on volunteers to manage and support the participants. Register here.

Important facts

Date:  Sunday, 17 May 2020

Registration:  Registration is open until midnight May 13.
Starting fee: $80.


Same-day registration: Only if spots are still available on the day of the event.
$100 in cash or credit card only.

Children under 13 accompanied by a parent, no charge. Children must register.


No refunds. The ride will take place, rain or shine.

Starting location:

Pajaro Valley High School

500 Harkins Slough Rd, Watsonville, CA, 95076.


Weather forecast.












Collectibles 2019

We've designed very special collectible jerseys, T shirts and hoorags for this anniversary event.


The deadline for ordering was March 15, but a few items may be available at the event. Just ask.

We’re holding our price for jerseys at $75, T shirts at $20, hoorags $10.

Note: Same-day availability will be very limited.


Frequently asked questions

Can I register the day of the ride?

Probably not, as we are have usually been fortunate in the past to host a booked-out event. Why risk it? Register today!
Registration closes on Sunday, May 12, 2019, at 11:59 p.m.
Same-day registration is possible only if spots are still available on the day of the event.
Cost: $100 per person (cash or credit card only) on a “first come, first served” basis. If you want to join us at this FUN and awesomely memorable event, we strongly suggest that you pre-register as soon as possible.

Is there a discount for early registration?

Yes, so don't miss the early-bird registration deadline. Sign up before 11:59 p.m., March 15, 2020, for $70.00. After 12 a.m., March 16, the starting fee for this good cause is $80.00.

Can I get a refund?​

Sorry, no. The ride will take place rain or shine, so Strawberry Fields Forever cannot issue refunds.

Can I change my T shirt/jersey size?

Very unlikely. We order T shirts and jerseys based on pre-orders. Switching sizes could result in other riders losing their requested size, and we'd never do that to them. We have ordered a handful of extra T shirts and jerseys for “same day” sale, and you might be able to swap your T shirt/jersey based on any inventory we have at the end of the day. No guarantees. Cash or credit cards only, please.

What if I forget to pick up my T shirt or jersey?

Send us your confirmation along with a $10.00 check payable to Cyclists for Cultural Exchange, PO Box 3426, Santa Cruz, CA 95063. We will mail your item to you.

How should I dress?

Santa Cruz is a coastal community. It can be cool and damp in the morning and warm and even hot later in the day. We suggest dressing in layers.

Is food provided?

Yes! We are pleased to provide the following snacks and meals: Snacks: Fruit, an energy drink, water, cookies, biscotti, energy bars (Big Sur) and pie.
Lunch: Make-your-own sandwich bar. What's not to love?
After the ride: Congratulations! A hot meal complete with our signature chocolate-dipped strawberries and whipped cream will greet you in gratitude for your very appreciated participation.
Note: If you have specific dietary needs, you should bring your own snacks to ensure you will have adequate energy for the ride.

What do I need to bring?

You will need a photo ID for check-in. Bring cash if you would like to buy any merchandise still available after the ride. We also suggest you bring two water bottles.

Is the entire route paved?

Yes, the entire route is paved. However, Santa Cruz is a coastal community and spring weather can play havoc with road conditions.

Can I change the ride I registered for?

Yes, you may change your selection at check-in to any of our other routes.

When can I start my ride?

You can start your ride as soon as you are checked in and have your bike and bib numbers attached. Remember to bring your confirmation and ID. Staggered check-in
100 mile: 7:00 - 8:00 a.m.
100 kilometer: 7:30 - 9:00 a.m.
30 mile: 8:30 - 10:00 a.m.
All courses will close at 5:00 p.m. and there will be no SAG support after that time.

Will there be early check-in?

Yes, there will be early check-in as follows: Saturday, May 18 2:00 - 4:30 p.m. Bicycle Trip, 3555 Clares Street, Capitola Remember to bring your photo ID and confirmation.

Can I check in for another person?

Yes; you must present a copy of a photo ID or a confirmation for that person.

What are the elevation gains on the ride?

30 mile ride: 871 ft 100 km ride: 2938 ft 100 mile ride: 5783 ft

Will bike mechanics be available?

Yes, bike mechanics will be available at the start/finish and at each rest stop for minor repairs and adjustments. Mechanics will not be prepared to make major repairs. Check your equipment before you come to the ride. A well-maintained, well-tuned bike will make your ride safer and more enjoyable.

What is the distance between rest stops?

There will be rest stops with snacks, beverages, and toilets every 20 to 25 miles.

Where does the money go?

Funds go to support our bicycling programs (40%-45%) and other domestic and international organizations with goals similar to those of Cyclists for Cultural Exchange (40%-45%). Programs in store for 2019 are Armenia, Cuba, Portugal and Sicily. Check it out! About 10%-15% of funds go towards maintaining the organization, i.e., storage facility, office supplies, equipment for Strawberry Fields Forever, computer support, bank fees, insurance, etc. CCE is a fully volunteer-supported 501(c)3 organization. There is no paid staff.

How can I get more involved with Cyclists for Cultural Exchange?

Great question and we’re glad you asked. We’re always looking for people interested in our programs and wanting to support our mission of promoting peace and understanding among people of different cultures around the world through our common interest in bicycling. Contact us. We particularly need volunteers to assist with the Strawberry Fields Forever fundraising event described on this page.

What time will the meal be served at the finish?

We'll be waiting to reward your efforts with a fun meal including our signature chocolate-dipped strawberries from 12:00 - 5:30 p.m.

Will there be SAG support for the ride?

Yes, this is a fully supported ride. Our SAG vehicles are stationed at strategic points along the routes and dispatched by radio from our command central. Our vehicles are equipped with radios and tracking devices. We know where they are at all times. We are able to send assistance to you quickly, should you need to call. We will also have some vehicles roaming the routes. For emergency assistance, call 911. For non-emergency assistance, call the number for SAG Support on your ride sheet.

Are accommodations available?

There are numerous accommodations available in the Watsonville area within 10 minutes of the start at Pajaro Valley High School. We suggest you google “hotels Watsonville” for further information.

More questions?

Contact us.